Served as the lead writer and interim creative director tasked with helping establish this upstart agency. This included naming the shop and guiding logo and brand development as well as driving content strategy, copy development and directing design for all clients and projects.
MY ROLE: Naming, Brand messaging, Brand look and feel creative direction (Logo, Temporary website, Proposal template, Presentation template), Proposal content, Copywriting

Agency brand development

Client intro piece

Internal iconography for Slack
we dubbed Happy Yeti

[Halloween Yeti icons]

[Thanksgiving Yeti icon]