Postcard and collateral campaign enticing Vail’s winter visitors to return and explore it durung the summer.
MY ROLE: Concept strategy, Messaging strategy, Copywriting

Tourist targeted postcards

Meeting planner targeted postcards

Activities brochure

TEXT: Warm summer breezes energizing your spirit. Cool starry nights caressing your soul. Miles of trails stirring your sense of adventure. They’re all part of the Vail summer experience. It’s a place where the mountains meeet the sky, where the rugged West meets European alpine charm, where your neeed to get away meets a desire to never leave. Come see for yourself and enjoy an escape you’ll always remember.

TEXT: Sleeping beneath the snows of this world-renowned ski resort is a summer wonderland of fun and sunshine, just waiting to be discovered.

TEXT: Above the hustle, the bustle and the heat of the city, you’ll find a place of endless summer adventure, where sunshine and cool breezes carry you away. It won’t take long for you to discover why Vail is called the “Ultimate Mountain Payground.”

TEXT: The gentle music whispering in your ear, the tangy flavors waltzing on your tongue, the fierce competition making your pulse burn—they are the foundation for a summertime of Vail memories.